NATION BRAND CONFERENCE

  • HOME

  • SPEAKERS

    • Ambassador Ido Aharoni
    • Art Bilger
    • Anna Blender
    • Crystal Bridgeman
    • Philipp Carlsson-Szlezak
    • Alex Cuadros
    • Mitch Garber
    • Stephen Greyser
    • Ambassador Stuart Holliday
    • Maggie Chan Jones
    • Amitabh Kant
    • Brian Kelly
    • Prof. Philip Kotler
    • Chauncy Lennon
    • Tom Lincoln
    • Prof. Tamar Many
    • Dr. Erel Margalit
    • Tulio Milman
    • Ambassador Ashok Mirpuri
    • Prof. David J. Reibstein
    • Clayton Ruebensaal
    • Martin Scaglione
    • Prof. Kenneth Shropshire
    • David Shuster
    • Caryl Stern
    • Huiyao Wang
    • Glen Weyl
    • Brian Wong
    • Prof. Z. John Zhang
  • AGENDA

    • 2016 Agenda
    • Represented Companies and Institutions
    • Partners and Investors
  • ARTICLES, VIDEO, AND AUDIO

    • Knowledge@Wharton
    • U.S. News & World Report
    • Best Countries eBook
    • 2017 Best Countries Top Ten
    • Return on Nation Branding
    • Jimmy Kimmel Live!
    • World Economic Forum
  • More...

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    Return on Nation Branding

    Return on Nation Branding

    Just as products have images and associations in customers’ minds known as brands, so do nations. A nation’s brand is the perception of...
    Why Brand Capital is Part of National Security: Reibstein, Aharoni, & Sable

    Why Brand Capital is Part of National Security: Reibstein, Aharoni, & Sable

    Just as brands play a critical role in the success of companies, they are also very important for nations. A change in a country’s brand...

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