NATION BRAND CONFERENCE
Maggie Chan Jones
Chief Marketing Officer
As the chief marketing officer (CMO) of SAP, Maggie Chan Jones is responsible for leading SAP’s global advertising and brand experience, customer audience marketing, and field and partner marketing functions across all markets. Her mission is to bring to life SAP’s vision to help the world run better and improve people’s lives through storytelling, and to accelerate company growth.
Maggie will speak about the relationship between the nation brand of SAP’s headquarters--Germany--and SAP’s vision and purpose as a global citizen. She will discuss SAP’s efforts in the categories of health, youth, sports, prosperity, and the planet as well as SAP’s role in supporting the U.N.’s 17 global goals for a sustainable future.
Prior to joining SAP, Maggie served as the inaugural Regional CMO of North America at Level 3 Communications, where she led the transformation of the marketing function by sharpening the focus on more profitable customer segments, creating customer-focused marketing programs, and instilling a culture to measure returns on marketing investments.
Before joining Level 3, Maggie spent over seven years at Microsoft Corporation, where she was the marketing director of U.S. Cloud Services and Office 365. Prior to her role at Microsoft, Maggie held leadership and marketing positions at Sun Microsystems and ADIC.
In 2015, Brand Innovators named Maggie a Top Woman in Brand Marketing. She is passionate about women in technology and developing the next generation of leaders.
Maggie received her undergraduate degree in business management from Binghamton University and holds an executive master of business administration (EMBA) degree from Cornell University.