NATION BRAND CONFERENCE
Curious about what “nation branding” means?
Here are helpful links about the topic of nation branding and how a nation’s brand impacts you. If you have any additional links you would like to share, please post them in the comments section at the bottom of this page.
Best Countries eBook: Defining Leadership and Success in the 21st Century
Return On Nation Branding: Innovation, Reputation and Economic Prosperity
Billions In The Balance: “Why Managing A Nation’s Brand Matters”
When Regional Branding Goes Wrong: Rhode Island’s Misbegotten “Cooler and Warmer” Campaign
Risks For The German Brand: The European Migrant Crisis, German Identity, And Slowing Global Growth
Brazil’s Brand Crisis: Political Corruption And Struggling Olympic Ticket Sales
Learning From The Turks: Turkey’s Branding Challenges And Successes
Paris Attack Aftermath: Six French Films That Speak to the Identity of the Nation
Country Positioning: Diplomat Discusses Challenges of “Branding” Israel
Nation Brand Humor: Jimmy Kimmel Live! Jokes About Best Countries Rankings