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2016 Events


World Economic Forum

Davos, Switzerland, January 20, 2016

IDC Herzliya Conference:

June 14-16, 2016

Wharton Global Forum: Amsterdam, Netherlands

June 22 & 23, 2016

Wharton Nation Brand Conference:

Philadelphia, Pennsylvania, October 28, 2016

On Friday, October 28, 2016, at 9:00 a.m. in Philadelphia, Wharton will host the Wharton Nation Brand Conference. The mission is to gather policymakers and diplomats, corporate chiefs, and academics to discuss how a nation’s image can impact its economic prosperity.

2016 Headline Speakers:

Maggie Chan Jones

Chief Marketing Officer


As the Chief Marketing Officer of SAP, Maggie Chan Jones oversees the development of marketing strategy across the globe. Ms. Jones will speak about the relationship between the nation brand of SAP’s headquarters--Germany--and SAP’s vision and purpose as a global citizen. She will discuss SAP’s efforts in the categories of health, youth, sports, prosperity, and the planet as well as SAP’s role in supporting the U.N.’s 17 global goals for a sustainable future.


Ms. Jones has spent her career in technology and B2B, having previously held leadership positions at Microsoft and Sun Microsystems. In 2015, Brand Innovators named Ms. Jones a Top Woman in Brand Marketing. In addition, she is a recipient of Women in Cable Telecommunications Rocky Mountain’s Woman of the Year award, Colorado Diversity Council’s Most Powerful and Influential Women award, Diversity Journal’s Women Worth Watching award, and Capacity Magazine’s Best Marketing Team award. 

Philip Kotler

Professor of International Marketing

Kellogg School of Management

Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He is the author of 57 books, inlcuding The Marketing of Nations. He has also advised governments on how to develop and position the skill sets and resources of their companies for global competition. 


Prof. Kotler will discuss the importance of improving a country’s image to improve its economy. He will propose that a country seeking to build its brand should appoint a “Minister of Marketing.”

Prof. Kotler is the recipient of many awards for his marketing scholarship. In 2013, he became the first recipient of the William L. Wilkie American Marketing Association Foundation’s “Marketing for a Better World” Award for significant contributions to marketing theory and practice. Also in 2013, he was inducted into the Management Hall of Fame. 

Gilbert Probst

Managing Director and Dean of the Global Leadership Fellows Program

World Economic Forum

Prof. Probst is Managing Director at the World Economic Forum, Leadership Office and Academic Affairs. He is the Dean of the Forum’s Global Leadership Fellows Program and is further responsible for the Open Forum Davos. 


Prof. Probst is also Professor for Organisational Behaviour and Management at the University of Geneva in Switzerland. He founded the Geneva Knowledge Forum, the Research Center for Public-Private-Partnerships, and the Centre for Organisational Excellence at the Universities of St. Gallen and Geneva.

Prof. Probst will speak about the impact of public-private partnerships on the branding of nations.

Prof. Probst’s research focuses on organizational growth and development and Managing Complexity. He has won multiple awards for his research, including the Academy of Management Executives Best Paper Award, the ECCH Best Case Award, and the Latsis Award for excellence in research.

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